Brewing Design

What's the story behind cool beer designs?

Bitchin' Drinks

Beer bottles have become the new canvas, bringing art to people’s hands. But why is the craft beer label such a perfect conduit for artists and designers to push their ideas to such exuberant extremes?

After a long week of hard work, it has become a Bitchin’ Kitchen team’s tradition to buy tasty and good-looking beer from Seven Seasons Beer – a shop that stocks over 400 beers from around the world: from London microbreweries to ancient monasteries in Belgium. We especially love the sheer amount of beautifully designed labels. Is it shameful to admit that some of us judge a beer by its label?

Have a look at the images to see our favourites so far!

Why do craft beers have such cool designs?

With the explosion of craft beer we’ve seen a growth in awesomely designed beer labels. Why? Because it’s a competitive market and cool designs help make a small brewery stand out from the crowd, pushing the boundaries with creative interpretations. Each design represents the ethos and values of the brewery and gives them a character and story. People are drawn to these bottles because they form an emotional attachment or resonate with a particular design.

What is the fuss about craft beer anyway?

In the UK there is no specific definition as to which beers can be considered ‘craft’. Essentially, the breweries are independent, small and traditional, unlike mega corporations who manufacture beers in much larger quantities.

Greg Koch from Stone Brewing explains…

“Craft beer is more than just awesomely delicious beer. It’s also a revolution against the insult of the industrialized notion of beer that has been preying on the populace for decades. And yet with the success of the resulting backlash of craft beer which has brought real choice back to the people, the mega-beer-industrial-complex wants to co-opt craft beer now too. We cannot allow this to happen or it will erode the very progress we have all worked so hard to achieve. And they know this. A strong craft beer definition, which has admittedly proved to be a daunting task, is critical in shoring up the defenses for this thing that is so very dear to beer enthusiasts. We should not let the difficulty of the task of clear definitions dissuade us. We need to allow consumers the ability to decide for themselves who they want to support, but in order to do that, they must be able to understand clear definitions. The big companies wish to obfuscate and confuse. It is to their advantage. The craft brewers wish to be open, honest and straightforward as it is to our advantage. A strong, clear definition allows for actual choice, and not just the illusion of choice. The difference is massive. Freedom!”


Charnah Bradley
Resident Billtong Supplier